Behind every forward-thinking company are employees who feel valued, celebrated, and respected for their differences. And behind every successful brand is a well-honed impact strategy that extends this same sense of belonging to its customers. Backstory understands that impact work is a journey worth taking, not only for hitting sales metrics but for building and retaining a talented team of diverse staffers. We provide strategic consulting by reviewing a client’s internal employee makeup and practices, delivering a roadmap to activate our learnings.

- Audits

- Roadmaps

- Policy Development & Reviews

- Strategic Introductions

Inclusive storytelling is in our DNA. With marketing often being a consumer’s introduction to your brand, it’s important to ensure your strategies reflect exactly who and what you stand for. From developing a comprehensive strategy to launch your brand to modernizing existing efforts on how to share your backstory with the world, we’ll work with you to create and maintain diverse, equitable, and inclusive marketing strategies. 

- Social Media & Influencer Strategy

- Brand Launches & Product Rollouts

- Content & Campaign Development

Through this offering, we partner with clients to get to the root of who they are, what causes they should and should not support, how they should be giving back, and ways to share that work with audiences and communities efficiently and responsibly. We can support you in mapping out a new brand position or reworking an existing one through the lens of DEIB, establishing a lasting impact in your industry and beyond.

- Impact Brand Discovery & Identity

- Giveback Strategies

- Plans for Moments of Crisis

- Codes of Conduct

- Media Strategies & Training

- Crisis Management

Language matters and a single word can be the difference between someone feeling seen and accepted or misunderstood and cast aside. We’re experts at balancing sensitivity with style, and our copywriters use that expertise to craft copy and/or edit existing copy to ensure that it best illustrates the brand story you’re looking to tell.

- External Web, Site, App & Email Copy

- Values & Brand Statements

- Quarterly, Biannual, and Annual Impact Updates

As you navigate your career as a brand or business leader wanting to be more aware, there will be times when you need a gut check, either because the perspectives needed aren’t present within your team, or because you want to avoid tokenizing your employees. That’s where we come in. Clients can send us a concept — big or small — and we’ll work alongside them to vet it, identifying any red flags and opportunities for improvement. This can be booked in one hour increments for flexibility.

- Campaign & Concept Vetting

- Guided Creative Exploration

Not all workshops and trainings are created equal. Our custom offerings are designed to help teams explore their impact efforts through the lens of professional development, from “Intro to DEIB” to engaging workshops around topics like Unconscious Bias. Not to mention, they are anything BUT boring.

- Intro to DEIB

- Cultural Sensitivity

- Unconscious Bias

- Cultivating a Welcoming Workspace

- Allyship

- Privilege & Perspective

- Undoing Racism

Embarking on the journey to become a more conscious leader can be daunting, especially in moments when you’re looking to turn a crisis into an opportunity. Backstory offers one-on-one and small-group coaching for those looking for support as they navigate the ins and outs of being more sensitive and aware at work. With this offering, we have a broader goal of making coaching equitable and accessible. Our virtual program is series-based and tiered by professional level and work experience.

- 1:1, Small Group Formats

- Kind & Non-Judgmental Approach

- Enter at Any Stage of Your Career