MAKE THE RIGHT BRAND-DEFINING CALL.
Backstory is the strategic partner founders and C-suite leaders call when their next move could define—or redefine—their brand.
We help leaders navigate moments when something is launching, changing, misfiring, or carrying more cultural weight than the team knows how to manage, diagnosing what’s actually happening and building the strategy to move forward with clarity
OUR
SERVICES
Backstory steps in as a turnkey strategic partner when a brand-defining moment needs more than another set of recommendations.
From launches and repositioning to audience shifts, reputational challenges, and emerging technology, we help leaders identify the real problem, align the right people, and turn strategy into a clear path forward.
OUR
BACKSTORY
People sometimes call our founder and CEO, Callia Hargrove, the “Olivia Pope” of brand strategy.
Leaders turn to her when they know something isn’t working, but haven’t yet named the real problem or the right response. Callia sees what others miss and helps teams make confident decisions when the stakes are high and the path forward isn’t obvious.
