Backstory is the strategic partner leaders call when the next move could define—or redefine—their brand.
We work with founders, C-suite leaders, and senior marketing teams when something is launching, changing, misfiring, or carrying real visibility, complexity, or cultural weight.
Bringing together brand strategy, cultural intelligence, and senior-level counsel, we help diagnose what’s really going on, clarify the decision ahead for leadership, and shape the strategy to move forward.
From there, the work deepens based on what the moment truly requires.
The Starting Point
The Brand Assessment is the foundation of Backstory’s consulting work.
It’s designed for leaders who know an area of the business needs attention, but need clarity before investing time, budget, or internal resources in the wrong solution.
We examine what your brand is communicating, where tension or misalignment exists, and what cultural, organizational, or market shifts may be asking of you.
You’ll leave with clear findings, prioritized recommendations, and direction on the most valuable path forward.
The goal of the Brand Assesment is to make the right next move clear, whether Backstory leads it, supports your team through it, or equips you to carry it forward internally.Not ready for a full assessment? Start with our complimentary 15-minute Brand Audit.Paths Forward
Path 1: The Backstory Deep Dive
Building on what we’ve uncovered, the Backstory Deep Dive turns strategic direction into focused, project-based action.
We can lead the work from insight through roadmap, whether you’re repositioning the brand, evolving your messaging, reaching a new audience, launching something with high visibility, defining your approach to AI and emerging technology, or responding to a moment carrying real cultural or reputational weight.
Turnkey, high-touch strategy for the moments that can move—or shake—your brand.Path 2: Advisory Partnership
Some brand-defining decisions don’t fit neatly inside a project timeline.
Advisory Partnership gives founders and senior leaders ongoing access to an experienced strategic partner as new questions, opportunities, and risks emerge. We pressure-test ideas, identify what the team may be missing, and help leadership move more confidently without sacrificing nuance or long-term brand integrity.
Ongoing senior-level counsel that helps you make stronger decisions, reduce costly misalignment, and keep important work moving.Bring Backstory Into the Room
Not every moment calls for a full consulting engagement. Sometimes a team needs the right conversation, shared language, or decision-making framework to move forward together.
Through custom workshops, signature trainings, and Community Learning Experiences, Backstory helps teams navigate the cultural, technological, and organizational shifts shaping how they lead and build brands.
Workshops & Trainings
Community Learning Experiences (CLEs)
