Backstory is the strategic partner that brands call at their biggest inflection moments.
Blending cultural knowledge, inclusive strategy, and brand storytelling, our work helps C-suite brand leaders and marketing professionals—from early-stage founders to global names like Levi’s and ILIA—navigate make-or-break launches, reaching new audiences, or moments when their actions and values come apart in public.
Every new engagement begins with a Brand Assessment.
From there, the work deepens based on what the moment truly requires.
The Starting Point
The Brand Assessment is the foundation of all Backstory work.
Designed to help leaders step back and see what’s actually happening in their brand before making high-impact decisions about messaging, positioning, or reaching new audiences.
Through the Brand Assessment, we surface where alignment is strong, where tension exists, and where cultural or company shifts are asking for a new approach.
This work creates the foundation for what comes next and whether Backstory is the right partner to support it.Paths Forward
Path 1: The Backstory Deep Dive
Building on what’s been uncovered, we work closely with you to turn insight into impact, through project-based work—whether that’s refining your positioning, evolving your messaging, reaching a new audience, launching a brand-defining campaign, or responding to a moment that carries real visibility or risk.
Focused, high-touch work for signifcant moments that move your brand forward.Path 2: Advisory Partnership
Ongoing, high-trust partnership.
This is for leaders who want a strategic sounding board as they take their brand to new heights. Think: someone to pressure-test ideas alongside, think out loud with, and make high-stakes calls with in real time.
Our partnership work is less about completing projects, and more about presence, supporting you as you shape what’s next.Additional Ways to Engage
Whether it’s a custom session or a signature talk, our facilitated learning experiences are designed to shift perspective, build shared understanding, and help leaders and their teams approach their work with more intention.
Workshops & Trainings
Community Learning Experiences (CLEs)
