The Backstory Deep Dive is turnkey, project-based strategy for a moment that could move—or shake—your brand.

We partner with founders, C-suite leaders, and marketing teams when the next move requires focused, senior-level strategic leadership, from repositioning and high-visibility launches to audience shifts and emerging technology.

Each Deep Dive is built around the decision and outcome in front of you. From diagnosis through roadmap, the work may include:

  • Repositioning your brand and evolving its messaging or narrative

  • Reaching new or changing audiences, informed by our Cultural Intelligence (CQ) approach

  • Building the strategic foundation for a launch, campaign, or high-visibility response

  • Defining your approach to AI and emerging technology: where it adds value, what should remain human, and how to protect brand trust

  • Aligning stakeholders around a clear strategic direction and actionable roadmap

You’ll leave with more than recommendations.

Your team will have a shared direction, the reasoning behind it, and a strategic roadmap designed to reduce misalignment and make your next investment more effective.

Deep Dives scale to the moment. Investment reflects the complexity of the business challenge, the number of stakeholders involved, and the level of strategic leadership required.

Deep Dive Packages

  • Focused Deep Dive

    $18,000 (fixed price)

    For founder-led brands or small teams with a clear scope and who know exactly where they want to focus.

  • Integrated Deep Dive

    $22,000–$25,000 (custom pricing based on scope)

    For teams where the work spans multiple areas of the brand, bringing together positioning, messaging, and audience strategy across stakeholders.

  • Full-Scale Deep Dive

    $30,000–$35,000
(custom pricing based on scope)

    For high-stakes work involving multiple stakeholders, increased visibility, or more complex brand and organizational dynamics.

Explore Deep Dive Packages