The Backstory Deep Dive is project-based work designed for transitional moments that matter.

We partner with founders, C-suite leaders, and marketing teams during key inflection points when their positioning, messaging, or approach to reaching their audience needs focused, strategic attention.

Deep Dive work is where we focus on:

  • Refining how your brand is positioned and understood in the market

  • Evolving your brand messaging so it reflects where you are now and where you’re going

  • Reaching the audiences you want to connect with more intentionally and effectively

  • Navigating moments of change, whether cultural, organizational, or reputational

Not all Deep Dives carry the same weight. Pricing reflects the complexity of the work, the number of stakeholders involved, and the level of strategic support required.

Deep Dive Packages

  • Focused Deep Dive

    $18,000 (fixed price)

    For founder-led brands or small teams with a clear scope and who know exactly where they want to focus.

  • Integrated Deep Dive

    $22,000–$25,000 (custom pricing based on scope)

    For teams where the work spans multiple areas of the brand, bringing together positioning, messaging, and audience strategy across stakeholders.

  • Full-Scale Deep Dive

    $30,000–$35,000
(custom pricing based on scope)

    For high-stakes work involving multiple stakeholders, increased visibility, or more complex brand and organizational dynamics.

Find the Right Deep Dive