Find the Right Deep Dive for You
These focus areas reflect the moments and business challenges that most often bring clients to Backstory.
You don’t need to arrive knowing exactly what kind of strategic support you need. Start with what feels closest to the problem or opportunity in front of you, and we’ll shape the right scope together.
Brand Strategy
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For brands that need to define or refine their core positioning, grounded in where they are today. Includes team interviews, competitive scan, and a full brand identity (voice, vision, values, positioning).
This might be a fit if… you’re building something new or what exists no longer reflects where you are today.
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For brands looking to shift how they’re perceived and show up more intentionally. Includes a strategic reputation audit and a forward-looking plan for positioning, partnerships, and visibility.
This might be a fit if… your brand has outgrown its current perception, and you’re ready to shift how you show up.
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For brands that need to define how they show up in a way that holds up across teams, partners, and real-world moments.
Includes the development of practical policies and internal frameworks that support clearer communication and more confident decision-making.
This might be a fit if… your team is making decisions about a recurring issue, but things feel scattered or disjointed, and there’s no shared guidance on how your brand should show up.
Campaign & Content
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For brands launching something new—or evolving something existing—and need it to land without a hitch. (Especially among diverse audiences.) Includes campaign concepting, messaging, and strategic guidance through rollout (launches, expansions, or key brand moments).
This might be a fit if… you’re launching something important and want to make sure it lands the way it should.
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For brands that need a clearer point of view and a more cohesive content system. Includes copy direction, post frameworks, and a 3-month editorial calendar.
This might be a fit if… your content feels inconsistent, unclear, or disconnected from the brand you’re trying to build.
Audience & Community
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For brands looking to better understand who they’re speaking to and how to reach them. Includes interviews, surveys, and the development of 3–5 distinct, of-the-moment audience personas.
This might be a fit if… you know who you want to reach, but aren’t sure how to connect with them in a way that actually resonates.
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For brands looking to build stronger, more intentional relationships with their audience online or in person. Includes a focused engagement to define how your community shows up and grows.
This might be a fit if… you want to build a more intentional relationship with your audience, but aren’t sure what that should look like.
Human-Centered AI & Emerging Technology
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For organizations that need a clear, ownable, human-centered perspective on how AI belongs within their brand and business. We help define where AI can add meaningful value, what should remain human, and the principles that should guide decisions as the technology evolves.
This might be a fit if… your organization is experimenting with AI, but leaders and teams don’t yet share a clear point of view about how or why it should be used.
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For organizations moving from scattered experimentation toward intentional, human-centered AI adoption. We identify valuable use cases, surface concerns and tensions across the team, and build a strategic roadmap to guide implementation without losing sight of the people it affects.
This might be a fit if… AI use is already happening across your team, but the strategy, expectations, and guardrails haven’t caught up.
Inclusion & Impact
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For brands navigating moments of tension, misalignment, or public scrutiny. A short-term engagement to realign your brand, rebuild trust, and support your team using our Address, Tend, Heal© model.
This might be a fit if… something has occurred—internally or externally—and you need to respond in a way that rebuilds trust.
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For brands looking to engage meaningfully with cultural moments or causes. Includes campaign strategy and development rooted in inclusion, equity, and cultural awareness.
This might be a fit if… you want to engage with a cultural moment or cause and do it in a way that’s thoughtful, not performative.
Workshops & Leadership
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For teams looking to build alignment, deepen understanding, or navigate change together. Includes a fully tailored workshop experience, from design through facilitation and follow-up.
This might be a fit if… your team needs space to get aligned, think more deeply, or move through a moment of change together.
Explore topics & pricing.
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For senior leaders navigating change, growth, or complexity within their brand or team. A 4-week initial engagement focused on decision-making, communication, and leadership through transition.
This might be a fit if… you’re navigating a complex moment as a leader and want a more grounded, thoughtful way forward.
