Backstory was founded
by
Callia Hargrove
(she/her)
Before founding Backstory, Callia was an integral part of the creation of inclusive and diverse marketing and impact programs at brands like Calvin Klein, Ralph Lauren, and Teen Vogue.
Backstory was launched in direct response to 2020’s racial and cultural reckonings that inspired Callia to explore how she could be doing more to help diversify the world around her. Creating sustainable impact has been a constant throughout Callia’s career and serves as the foundation on which Backstory was built.
We’re not your run-of-the-mill consultancy. We support brands through a unique offering mix that intersects marketing, strategy, comms, storytelling, and DEIB, allowing us to bridge the gap between a world that wants to be more diverse, equitable, and inclusive and one that actually is.
We provide our clients with invaluable support by:
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Employing a solution-minded approach that is non-judgmental and rooted in kindness.
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Meeting them where they are — helping to kick-start or continue their impact journey.
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Tailoring our teams for each project to the scope, ensuring that the needed perspectives are present.
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Strategizing with an attitude of discovery & flexibility
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Utilizing a unique blend of of-the-moment and tried and true methods that deliver results.
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Taking the time to educate them about our tools & concepts.
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Developing adaptable workflows that allow for necessary pivots & add-ons.
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Working across leadership levels and team hierarchies with ease.
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Using our expertise to craft measurable and achievable goals.
Here Are Some of the Brands We’ve Supported
