CASE STUDIES & SPOTLIGHTS
The value of strategy becomes visible in what it helps people do.
Explore how Backstory has helped brands clarify their positioning, better understand and connect with new audiences, and turn important “fork-in-the-road” decisions into work with measurable impact.
When Values Lead: Creating a Strategic Foundation for the future of agency
Why it’s important to do foundational brand strategy work early on.
A Partner Project That Highlights Our Roots: Windham Mountain Case Study
Mountain for everyone.
Equitable Influencer Marketing: WWAKE Case Study
How to partner with creatives in a way that serves you both.
A Product-Launch Rooted in Authentic Representation: ILIA Case Study
The right way to expand your offerings to diverse communities.
A Landmark Campaign That Changed the Fashion Landscape: Levi's® Case Study
A look inside one of our biggest projects to date.
Brand-defining moments rarely arrive with a playbook.
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