Impact isn’t a buzzword —

It’s a cornerstone of brand health.

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A 2020 McKinsey & Company report emphasized the positive correlation between investment in impact strategies and business profitability.

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Two pairs of hands holding each other against a light background, one with a tattoo.
Close-up of two women, one with light skin and one with darker skin, showing their faces next to each other.
Group of diverse individuals holding a cardboard sign that reads 'STOP VIOLENCE' against a blue sky.

CLIENT TESTIMONIALS

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  • “Good creative is equitable — full stop. In the same way an agency needs a photographer to shoot images, an impact perspective is essential to delivering work that speaks to the largest audience, engages in a real way, and moves with an ever changing landscape. Our partnership with Backstory is easy, turnkey and a huge value-add for our studio.”

    FOUNDER + CREATIVE DIRECTOR, BEST

  • “Backstory's intuitive and balanced point of view was an incredible resource in producing meaningful and thoughtful work with our clients. Through [their] strategic thinking, we were able to guide Dockers in partnering with its first major brand ambassador as a values-led brand, amplifying impactful messaging through creative campaigns around the partnership. They were able to shed more light on the ever-changing social climate, with recommendations to engage with specific brand partners or advocacy organizations to further create lasting impact and share Dockers' platform to uplift voices that should be heard.”

    VP PR & MARKETING, PAULCO

  • “[Backstory’s] team intuitively understands what we are trying to achieve and crafts their storytelling to produce impactful and beautiful creative. They also put forth the most appropriate team for each project to speak from a place that wholly and authentically represents the values of each campaign.”

    GROUP ACCOUNT DIRECTOR, IRON CREATIVE

Explore our case studies.

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To learn more about our
work, book a virtual intro.