Leadership in the Age of AI

Signature experiences designed to help founders and senior brand leaders avoid getting left behind by the market by transforming how they approach AI.

Let’s shape a future where you lead, rather than catch up.

This isn’t about how to use AI; it’s about how using it intentionally can become a true competitive advantage.

The real challenge: Knowing how to stay human in the AI era.

As AI rapidly becomes part of how we work, many leaders are navigating a growing tension.

These tools—that promise increased efficiency and productivity— challenge their values, instincts, and the way they’ve learned to lead.

This raises a deeper question: In a world shaped by AI, how do you maintain your voice, strategic judgment, and your ability to think critically about what actually matters?

Learn & Level Up

We’ve built a suite of experiences for founders and brand leaders looking to navigate the AI era with confidence and discernment.

Virtual public, expert-led sessions, designed for founders and marketing leaders looking to deepen how they approach AI in their work.
We’ll explore:
- Exactly when and how you should use AI in your work
- How to build workflows that reflect your brand values and how you think
- The ethical side of AI use, and what transparency looks like
Investment: $150/seat (Get on the list for our next session)
A tailored workshop offering designed for teams who want to deepen their understanding of AI and explore how it applies to their work, cross-functionally.
Together, we’ll:
- Create a clear starting point for cross-functional AI exploration within your organization or team
- Explore if/how AI is currently showing up in your team’s workflows
- Define or redefine your collective AI POV©
- Examine the tension between efficiency and intention, and what that means for your work
- Identify where AI can support your processes, and what should “stay human”
- Begin to surface your team’s instincts around voice, judgment, and responsible use
Includes:
- 90–120 min workshop (up to 25 participants)
- Customization to team/company context
- Interactive component (breakouts, reflection, live application)
- Pre-session alignment call
- Post-session recap/key takeaways
Custom learning experiences begin at $9,000
Best for mid-size to large teams who want to explore their AI approach before committing to formal policies or frameworks.
Go inside the Backstory learning experiences here.
An AI-specific take on our signature Brand Policy Deep Dive, designed for teams that are ready to explicitly define how they use AI in a way that holds up across internal workflows, client relationships, and public-facing brand moments.
Together, we’ll:
- Define your team’s AI POV©
- Identify what’s currently happening vs. what should be happening across your AI workflows through guided exploration
- Clarify boundaries around usage (voice, IP, ethics, transparency)
- Translate those decisions into clear, usable guidance for your team and clients
Includes:
- 90 min facilitated working session (up to 10 participants)
- Pre-session alignment to understand your team’s current use and challenges
- Real-time decision-making and scenario-based discussion
- Post-session summary with recommended policy direction
- Development of a public-facing AI policy and internal usage framework
Investment begins at $18,000
Best for founders, CEOs, and senior leaders who need to move quickly from ambiguity to a clear, company-wide aligned stance on AI.
An AI-centered take on our signature Advisory Partnership, designed to support leaders as they define, apply, and evolve how AI shows up across their business over time.
Rather than reacting to change in real time, this partnership creates space to think ahead, move intentionally, and lead with clarity as the landscape continues to shift.
Together, we’ll:
- Evolve your AI POV© over time as your business, team, and tools shift
- Pressure-test key decisions before they’re implemented across your company
- Identify where AI is creating friction, inconsistency, or risk and address it in real time
- Refine how AI shows up across workflows, outputs, and team dynamics
- Navigate trade-offs between speed, quality, and brand integrity with intention
- Ensure what should remain human stays protected, even as systems evolve
Includes:
- Ongoing 1:1 strategic advisory sessions (cadence based on scope)
- Asynchronous support for real-time questions and decision-making
- Continuous refinement of your AI POV© and internal frameworks
- Guidance on applying policies across workflows, teams, and client-facing work
- Scenario-based thinking to navigate edge cases, risks, and gray areas
- Strategic input on team structure, roles, and ways of working in an AI-integrated environment
- Integration with broader brand, creative, and organizational strategy
Investment begins at $4,500/month
Best for founders, CEOs, and senior leaders who are actively navigating AI adoption and want an experienced strategic partner by their side as decisions unfold over the course of a few months.

Not sure where to begin? We’ll help you determine the right entry point based on where your team is today.

Find Your Starting Point

In recent conversations we’ve hosted with founders and marketing leaders about AI, one thing was clear: AI is already deeply embedded in their workflows. But their relationship to it feels unresolved.

“There’s a gap between how I feel about AI and what my role requires.”

— Chief Marketing Officer
"My challenge isn’t using AI. It’s knowing when not to."

— Founder
“AI is the tool, but the judgment still has to come from me.”

— Creative Director